Objective: Create a new package design series and brand
Here is my packaging design project for organic cereal for kids. I created all the characters in illustrator with various tools and textures. I wanted to create a series of cereals that have continuity and have a link to one another. The landscape behind the animals continues when all boxes are aligned, The trees in the background will line up as well as the tree branch incorporating the leaf logo across all the boxes when aligned, creating a nice visual presentation when sold all together as a unit.
When ideating for this project I thought of the fun simplicity of the milk carton box and wanted to bring that into the cereal box.